Rather than handing customers a napkin and a printed meal receipt with their order, KFC is issuing receipts that double as napkins thanks to special ink-resistant tissue paper. With biodegradable, eco-friendly ink, the napkin-receipts can be safely used by people who want to clean up after a fried chicken meal. As part of the waste-reducing solution, KFC also introduced entire menus, placemats, food bags, posters and flyers made from the same material, showing off its applications in different shapes and sizes, and encouraging people to use just about anything to get themselves tidy after eating.
The NAPKINIZED products from KFC were rolled out across dozens of locations in the UAE and Lebanon, cleverly playing up the chain's famous "finger-lickin' good" tagline.
Fast Food Napkin Receipts
KFC is Printing Meal Receipts on Tissues with Eco-Friendly Ink
Trend Themes
1. Eco-friendly Packaging - The use of tissue paper receipts and other biodegradable materials presents opportunities for businesses to adopt eco-friendly packaging.
2. Multi-functional Products - The integration of receipts and napkins into one product showcases the potential for businesses to create multi-functional items that streamline customer experience.
3. Waste Reduction Solutions - KFC's napkin-receipts and other waste-reducing materials highlight the need for innovative solutions that tackle waste in the fast-food industry.
Industry Implications
1. Fast Food - Fast food chains can explore the implementation of eco-friendly packaging and waste reduction solutions for a more sustainable dining experience.
2. Printing - The use of special ink-resistant tissue paper in printing napkin-receipts opens up possibilities for advancements in printing technologies and materials.
3. Advertising and Marketing - The use of napkin-receipts as promotional tools demonstrates the potential for creative marketing strategies that engage customers.