Today many consumers are relying on meal deliveries as a substitute to cooking at home, making programs such as Munchery an accessible solution that provides eaters with membership discounts the more they order. The membership program offered by the brand allows repeat customers to enjoy discounts, reduced fees and premium meals for a low monthly cost.
Munchery's new model combines the delivery service platform with a membership program to offer consumers that often eat out deals for doing so. The service will be offered in major urban areas such as Los Angeles and San Francisco. Consumers can play $8.95 a month to access discounts of up to 20% and constant reduced meal costs. The membership is ideal for consumers that often order in. In addition, conventional single order options are still available through Munchery.
Membership Meal Deliveries
The Munchery Ordering Service Offers a Loyalty Program with Discounts
Trend Themes
1. Meal Delivery Loyalty Programs - Disruptive innovation opportunity: Develop a membership program that offers discounts and rewards for frequent meal deliveries, incentivizing customers to choose delivery over cooking at home.
2. Combining Delivery Services with Membership Programs - Disruptive innovation opportunity: Integrate a membership program into a delivery service platform to provide customers with exclusive deals and benefits, encouraging them to use the service more frequently.
3. Discounted Meal Delivery for Regular Customers - Disruptive innovation opportunity: Create a model that offers reduced fees and premium meals to repeat customers, increasing loyalty while also attracting new customers through word of mouth.
Industry Implications
1. Meal Delivery Services - Disruptive innovation opportunity: Explore implementing membership programs or loyalty incentives to differentiate from competitors and retain customers.
2. Food Delivery Platforms - Disruptive innovation opportunity: Develop a delivery platform that includes a membership program to provide exclusive discounts and benefits, enhancing the customer experience and fostering loyalty.
3. Restaurant Industry - Disruptive innovation opportunity: Partner with meal delivery services or create in-house delivery options with a loyalty program to tap into the growing trend of convenient and discounted meal delivery.