EmojiMeals is a Millennial-targeted meal campaign that has people put together virtual plates of food from emojis and donate the amount that the selected items add up to.
To participate in the initiative, users are able to visit the EmojiMeals website and begin selecting icons like carrots, burritos, bread and other food symbols. With each new type of food that is added to the plate, the value of the meal increases, averaging out at just $10.
As one in every six children in America go hungry, EmojiMeals offers a quick and easy way for people to make a donation to Share Our Strength's No Kid Hungry campaign after a plate of emoji food has been arranged online.
Emoji-Based Meal Campaigns
EmojiMeals Uses Emoji Meals to Feed Real Children in Need
Trend Themes
1. Virtual Donation Campaigns - Opportunity to create virtual donation campaigns through creative and interactive platforms like EmojiMeals.
2. Millennial-targeted Initiatives - Opportunity to develop campaigns that specifically target the Millennial demographic, leveraging their affinity for technology and social media.
3. Combining Digital Engagement with Social Impact - Opportunity to combine digital engagement and social impact by using interactive digital platforms like emoji-based meal campaigns.
Industry Implications
1. Nonprofit Sector - Opportunity for nonprofits to leverage interactive digital platforms like EmojiMeals to engage donors and raise funds for social causes.
2. Food and Beverage Industry - Opportunity for food and beverage companies to partner with donation campaigns like EmojiMeals to enhance their corporate social responsibility initiatives.
3. Technology and Digital Marketing - Opportunity for technology and digital marketing companies to develop innovative platforms like EmojiMeals to facilitate virtual donation campaigns.