Featured in the February 2012 issue of Dazed & Confused, the Meadham Kirchhoff Spring/Summer 2012 collection features playful and sugar-inspired styles.
From pastel frocks to feminine headwear accessories, designer duo Edward Meadham and Benjamin Kirchhoff pairs unlikely color combinations and textures, making for a fun-infused collection. From bold hues to imaginative accents, the designers showcase a sense of whimsy and child-like innocence.
Soft and fluffy textures take center stage in the Dazed and Confused exclusive, paying tribute to vintage fashion and pop culture iconography. The fearless womenswear collection entitled ‘A Wolf in Lamb’s Clothing’ is inspired by the idea of something tough and confrontational being presented as something sweet and harmless.
The Meadham Kirchhoff Spring/Summer 2012 is artful and imaginative combining a social statement with fun and flirty fashions.
Candy-Coated Captures
The Meadham Kirchhoff Spring/Summer Collection
Trend Themes
1. Playful Fashion - There is an opportunity for brands to incorporate bold hues, imaginative accents, and playful designs into their fashion products.
2. Soft and Fluffy Textures - Fashion industry can explore the potential of vintage fashion and pop culture iconography by using soft and fluffy textures.
3. Whimsical Accessories - Brands can create feminine, whimsical headwear accessories that complement their fashion products.
Industry Implications
1. Fashion - Fashion industry can incorporate playful, whimsical, and imaginative elements in their collections to cater to customers who value individuality.
2. Beauty - Beauty industry can experiment with pastel shades and candy-inspired colors to create playful makeup and beauty products.
3. Home Decor - Home decor industry can explore the concept of soft and fluffy textures in their products to create a cozy and cute atmosphere.