The Meadham Kirchhoff Spring 2013 boasted an aesthetic that reference sensual Victorian dressing.
Designers Edward Meadham and Benjamin Kirchhoff took a theatrical approach to their Spring 2013 collection. The ready-to-wear offerings were titled 'A Cautionary Tale,' as if to imply the subtle sensuality of tantalizing teasing. The ability of the decorate garments to portray both kitschy ornate opulence and an understated sense of allure made this dynamic collection stand out amid London Fashion Week.
Achieving a modernization of Victorian style was no small feat. However, the house of Meadham Kirchhoff achieved this extravagant statement with ruffles, corsets, layered prints and patterns. With its dramatic approach, the English design duo has brought elaborateness and rich inspiration to the spring 2013 season.
Kitschy Courtesan Couture
The Meadham Kirchhoff Spring 2013 Collection was Victorian Inspired
Trend Themes
1. Sensual Victorian Dressing - Opportunities for disruptive innovation lie in creating modern interpretations of Victorian fashion that exude sensuality and allure.
2. Theatrical Approach to Fashion - Disruptive innovation can be explored by infusing theatrical elements into ready-to-wear collections, creating a unique and captivating aesthetic.
3. Kitschy Ornate Opulence - There is room for disruptive innovation in designing clothing that combines kitschy and ornate elements with a sense of luxury and richness.
Industry Implications
1. Fashion - The fashion industry can benefit from the disruptive innovation opportunities presented by modernizing Victorian style and infusing theatrical motifs.
2. Textile and Print Design - Disruptive innovation in textile and print design can be explored to create layered prints and patterns that evoke the spirit of Victorian dressing.
3. Luxury Retail - Luxury retail brands can seize disruptive innovation opportunities by combining kitschy and ornate elements in their products, appealing to customers seeking opulent and unique fashion options.