'Me & Youth' is a South African beauty and skincare brand that aims to provide consumers with products that are natural and minimally designed.
One of the first products that this brand released is a makeup fixing spray, with its packaging designed by Nicholas Christowitz. The spray comes in a small, black and white minimalist bottle that is easily portable for those who require it to be. It works as a "three-in-one mist" that can be used to prime the skin, refine it and refresh it while improving the look of makeup. It contains natural skin-healing ingredients like rosewater, aloe vera extract and cucumber extract.
The Me & Youth brand is ideal for consumers who enjoy multi-functional skincare products.
Refreshing Makeup-Fixing Sprays
'Me & Youth' Offers Multi-Functional, Minimalist Products
Trend Themes
1. Natural Skincare - Opportunity for brands to develop multi-functional, minimalist skincare products using natural ingredients.
2. Minimalist Packaging - Opportunity for designers to create portable and visually appealing packaging for beauty products.
3. Multi-functional Makeup - Opportunity for brands to create makeup products that serve multiple purposes, such as priming, refining, and refreshing the skin.
Industry Implications
1. Beauty and Skincare - Beauty brands can tap into the demand for natural, minimalist products with multi-functional formulas.
2. Packaging Design - Designers can focus on creating minimalist, portable packaging for beauty and skincare products.
3. Makeup Industry - Makeup brands can explore the development of multi-functional products that cater to the needs of consumers seeking convenience and efficiency.