In one of the strangest moves to attract customers, a McDonald's in California is trying to integrate the five elements of fire, earth, wood, water, and metal - Feng Shui into the world of sugar, fat, etc. etc. The restaurant has totally redesigned their interior under the guidance of Grand Master Dr. Chi-Jean Liu.
Implications - Though consumers have always displayed concerns for health, it seems that a more holistic view of well being is coming into the forefront. The conscious consumer is showing interest for spiritual, mental and physical health, using many different practices to satisfy each. McDonald's may seem desperate in their integration of Feng Shui; however, the mega food chain is on the right track.
Desperate for Market Share
McDonald's Uses Feng Shui
Trend Themes
1. Holistic Well-being - The conscious consumer is seeking a more holistic view of well-being, including spiritual, mental, and physical health.
2. Alternative Health Practices - Consumers are exploring various alternative health practices to satisfy their well-being needs.
3. Integrating Traditional Practices - Businesses are integrating traditional practices like Feng Shui to appeal to consumers' holistic well-being desires.
Industry Implications
1. Fast Food - Fast food chains like McDonald's are exploring innovative ways to attract health-conscious consumers.
2. Wellness - The wellness industry is growing as consumers prioritize their holistic well-being.
3. Interior Design - Interior design industry has opportunities to incorporate traditional practices to create holistic spaces.