Convenience stores are quickly becoming a favorite spot amongst busy consumers who are looking for a place to grab a quick meal in the morning, but QSR brands are getting more competitive as seen with this new McDonald's sandwiches promotion.
The mix-and-match deal from the restaurant chain offers patrons two premium breakfast sandwiches at a cost of just $4, which beats the normal cost of $3 in terms of value for multiple items. The sandwiches included in the promotion includes the Bacon, Egg & Cheese McGriddle, Sausage McMuffin with Egg and the Bacon, Egg & Cheese Biscuit.
The new McDonald's sandwich promotion is available all day long for consumers who are looking for a breakfast variety for lunch, dinner or as a snack.
Premium Breakfast Sandwich Promotions
These McDonald's Sandwiches are Available at a Special Price
Trend Themes
1. Convenience Store Breakfast Options - Opportunity for QSR brands to create partnerships with convenience stores and offer breakfast options for busy consumers.
2. Mix-and-match Promotions - Opportunity for restaurants to offer mix-and-match deals to attract customers and provide value for multiple items.
3. Breakfast Anytime - Opportunity for QSR brands to capitalize on the trend of offering breakfast options all day long to cater to consumer preferences.
Industry Implications
1. Fast Food Restaurants - Disruptive innovation opportunity for fast food restaurants to create unique breakfast promotions to stand out in the competitive market.
2. Convenience Store Chains - Disruptive innovation opportunity for convenience store chains to partner with QSR brands and offer breakfast options to attract customers.
3. Food Delivery Services - Disruptive innovation opportunity for food delivery services to expand their breakfast offerings and partner with QSR brands to provide convenient morning meals for busy consumers.