The golden arched fast food chain is jumping on the minimalism trend with the McDonald's Picto ads. Designed and conceived by creative agency TBWA/Paris, the campaign showcases the McDonald's menu 'Big 6' items.
The Big Mac, fries, hot fudge sundae, Filet-O-Fish, chicken McNuggets and Quarter Pounder with Cheese are all represented in pictogram form on a white background. A small gold 'M' logo is also apparent. In addition to the McDonald's Picto posters, an accompanying commercial advertisement also exists. At one point in the commercial, a group of young people can be seen wearing t-shirts with a different McDonald's Big 6 menu item and eating the corresponding food.
This unique and modern branding follows on the heels of a previous McDonald's ad campaign, 'Unbranded,' where items from the McDonald's menu were photographed up close without any additional branding.
Minimalist Menu Branding
McDonald's Picto Ad Campaign Showcases Its Big 6 Items With Iconic Images
Trend Themes
1. Minimalist Advertising - Opportunity for brands to simplify their advertising campaigns by using iconic images instead of detailed representations.
2. Pictogram Design - Potential for incorporating pictograms into marketing materials to create a visually appealing and recognizable brand identity.
3. Unbranded Marketing - Innovation opportunity for brands to experiment with unbranded campaigns that focus on the product itself, enhancing its appeal.
Industry Implications
1. Fast Food - Potential for fast food chains to adopt minimalist menu branding strategies to showcase their core menu items effectively.
2. Creative Agencies - Opportunity for creative agencies to offer pictogram design services and create visually striking campaigns for their clients.
3. Apparel and Merchandise - Potential for apparel brands to collaborate with food chains and create merchandise featuring pictograms of popular menu items.