‘Celebrate With a Bite,’ the McDonald’s Olympic ad, is a grand tribute to the Olympic victories of the past and a celebration of hope for the upcoming games. The commercial features footage of past games, dating all the way back to the 1950s. Hockey medals and figure skating medals are among those shown in the historical footage. The commercial climaxes with footage of athletics taking the iconic ‘bite’ out of their medals, followed by the quote ‘celebrate with a bit.'
This McDonald’s Olympic commercial showcases pride, joy and excitement at the upcoming winter games in Russia. It is also a showcase of past successes for the United States and holds up their record of accomplishments as a tradition to continue and even beat at the 2014 Winter Games in Sochi, Russia.
Patriotic Fast Food Ads
This McDonald’s Olympic Ad Celebrates the Victories of the Past
Trend Themes
1. Olympic Celebration - Opportunity for businesses to create ads or campaigns that celebrate the Olympics and generate excitement for upcoming games.
2. Nostalgic Marketing - Opportunity for businesses to use historical footage and nostalgia to create emotional connections with customers.
3. Patriotic Branding - Opportunity for businesses to promote national pride and patriotism through their products or services.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create innovative campaigns that capture the spirit of the Olympics and resonate with viewers.
2. Food and Beverage - Opportunity for food and beverage brands to create patriotic-themed products or promotions during the Olympic season.
3. Sports Apparel - Opportunity for sports apparel companies to create special edition Olympic-inspired clothing and merchandise to capitalize on the excitement and national pride.