As people from different regions around the world have different taste preferences, it is common for global restaurant chains to only offer select menu items in different countries—but the McDonald's HQ Restaurant provides the chance for people to sample international foods without having to hop on a plane.
The McDonald's HQ Restaurant in Chicago regularly refreshes its menu offerings, and now it is offering everything from The Mighty Angus Burger from Canada and Australia's Cheese & Bacon Loaded Fries to The McFlurry Prestígio from Brazil.
The McDonald's HQ Restaurant is an example of McDonald’s Experience of the Future (EOTF) restaurants, complete with a modern interior and an ever-changing interactive wall map that lights up when an item from a specific country is featured on the menu.
International Fast Food Menus
The McDonald's HQ Restaurant Offers Exclusive International Items
Trend Themes
1. Global Menu Offerings - Global restaurant chains are offering menus that cater to different regional taste preferences.
2. Localization of Fast Food Menus - Fast food chains are offering localized menus that cater to regional taste preferences.
3. Interactive Dining Experience - Restaurants are providing customers with interactive dining experiences through digital technologies.
Industry Implications
1. Fast Food Industry - The fast food industry can cater to new markets by offering localized menus.
2. Tourism Industry - The tourism industry can benefit from global restaurant chains offering exclusive menu items from different countries.
3. Digital Technology Industry - The digital technology industry can assist the food and hospitality industry in creating innovative and interactive dining experiences.