The McDonald’s Cardi B & Offset Meal Merch collection has been launched as a complementary range of clothing and accessories for avid fans of the namesake celebrities to pick up. The collection of merchandise follows on the heels of the couple's QSR meal that was announced during the Super Bowl, and consists of shirts, hoodies, hats and more that are all themed with it in mind. Many of the styles come in a range of colors with graphics and text that's perfect for avid fans to show off.
The McDonald’s Cardi B & Offset Meal Merch collection is being offered via an exclusive website where fans can pick up their choice of style for a limited time only. The items are expected to start being shipped in the next nine to 10-weeks.
Couple-Themed QSR Merchandise
The McDonald’s Cardi B & Offset Meal Merch Collection is Romantic
Trend Themes
1. Celebrity-themed Fast Food Merchandise - Opportunities for QSRs to collaborate with celebrities to create complementary merchandise collections.
2. Limited-time Merchandise Collections - Opportunities for retailers to create limited-time merchandise collections to create a sense of urgency and exclusivity for consumers.
3. Fan Apparel Collections - Opportunities for retailers and QSRs to tap into the fandom of celebrities and brands by creating theme-based apparel collections.
Industry Implications
1. Quick Service Restaurants - Fast food chains can create complementary merchandise collections with celebrities to bring in more revenue and attract a larger customer base.
2. Retail - Retailers can create limited-time merchandise collections to boost brand awareness and create a sense of urgency among shoppers.
3. Apparel - Apparel companies can collaborate with celebrities and brands to create theme-based apparel collections and capitalize on fandom culture.