McDonald Garden Center is a sustainable nursery that specializes in organic soil, seed and fertilizer products. In addition to carrying a myriad of fresh flower varieties, the retailer is also home to sustainable outdoor decor like handcrafted and locally sourced pottery as well as all the essentials one needs to build their very own vegetable garden.
Building a strong online presence. McDonald Garden Center shares daily gardening tips via its lifestyle blog that can be accessed on the brand's website. Spotlighting in-house products, the blog successfully promotes various organic goods while showing readers how to successfully maintain their floral or vegetable garden.
In addition to profiling gardening tips and projects on its lifestyle blog, McDonald Garden Center also introduces website visitors to its in-store product range as well.
Branded Gardening Blogs
McDonald Garden Center's Lifestyle Blog Shares Daily Planting Tips
Trend Themes
1. Sustainable Gardening - Opportunity for sustainable and organic soil, seed, and fertilizer products as well as handcrafted and locally sourced pottery for gardening.
2. Online Gardening Communities - Opportunity to build online communities of gardening enthusiasts and share daily gardening tips while promoting in-house products.
3. Gardening Education - Opportunity for businesses to educate consumers on how to successfully maintain floral or vegetable gardens and promote their products at the same time.
Industry Implications
1. Home and Garden Retail - Opportunity to promote sustainable and organic products for home gardening.
2. E-commerce - Opportunity to build online communities and promote in-house products through ecommerce platforms.
3. Online Education - Opportunity to provide consumers with online gardening education resources and promote related products.