The McCoy’s Epic Eats snack chips have been announced by KP Snacks as a new range of crunchy snacks perfect for consumers to enjoy when on the hunt for a flavor-rich crisp option. Arriving in the UK, the snack chips come in Spicy Salsa and Nacho Cheese flavors, which are both formulated with young shoppers in mind to help catch their attention in stores. The crisps are being launched February 20, 2023 in 45-gram and 65-gram packs priced at £1 and £1.25, respectively.
Trading Director Matt Collins commented on the new McCoy’s Epic Eats snack chips saying, "Consumers are always looking for products that are new and differentiated and McCoy’s is famous for its unique and dynamic flavour proposition. We’re supporting our retailer partners with an exciting new product range delivering the right flavours in the right formats to drive sales."
Crispy Appetizer-Flavored Chips
McCoy’s Epic Eats Come in Two Zesty Flavor Flavors
Trend Themes
1. Flavorful Chip Snacks - The trend of introducing highly tasty chip snacks in unique flavors like Spicy Salsa and Nacho Cheese for targeting young consumers opens up disruptive innovation opportunities for the snack food industry in product diversification.
2. Young Shopper Targeting - The trend of targeting young shoppers by introducing snack chips with flavors that appeal to them can lead to disruptive innovation opportunities for the food industry in marketing and packaging.
3. New Product Launches - The trend of introducing new and diverse snack chips like McCoy’s Epic Eats for catching consumer's attention can provide disruptive innovation opportunities for the snack food industry in product development and innovation.
Industry Implications
1. Food Retail - McCoy's Epic Eats snack chips launch offers disruptive innovation opportunities for the food retail industry in product marketing, sales and promotions.
2. Snack Food - The trend of introducing new and innovative snack chip flavors creates disruptive innovation opportunities for the snack food industry in product development and diversification.
3. Food Manufacturing - The introduction of snack chips with unique flavors and targeting new demographics provides disruptive innovation opportunities for food manufacturing businesses to invest in research and development.