Keurig Dr Pepper and McCafé At Home are celebrating the second year of their partnership with Ronald McDonald House Charities (RMHC) by committing to an increased donation and partnering with Alexander Schulz, a world-record-holding slackliner. Schulz aims to bring awareness to the resilience of RMHC families by performing a daring stunt – slacklining 7,316 feet in the air while enjoying a cup of McCafé At Home coffee.
The partnership with RMHC supports families with sick children, providing them with a comforting and supportive home away from home during difficult times. In the second year of the partnership, McCafé At Home is on track to donate over $430,000 to the charity and will supply select RMHC Chapters in the U.S. with additional McCafé At Home K-Cup® pods.
By purchasing McCafé At Home products for a limited time, a portion of the sales will be contributed to RMHC to provide even more comfort and support to families in need. The partnership aims to increase awareness of the charity's work and encourage others to get involved.
Slackliner-Backed Donations
McCafé at Home Honors Children at Ronald McDonald House Charities
Trend Themes
1. Charitable Partnerships - Companies are partnering with charitable organizations to support communities and create social impact through their business activities.
2. Cause Marketing - Companies are incorporating social and environmental causes into their marketing strategies to increase customer loyalty and differentiate themselves from competitors.
3. Experiential Marketing - Companies are using creative and immersive experiences to engage customers and build brand awareness.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry are using cause marketing to support charitable organizations and build customer loyalty.
2. Retail - Retail companies are partnering with charitable organizations and using experiential marketing to engage customers and drive sales.
3. Nonprofit - Nonprofit organizations are collaborating with businesses to generate support for their causes and increase public awareness.