After succeeding with its coffee line, McDonald's is set to provide customers with tasty bakery items to go along with that coffee. The new McBakery line was launched on 16 July, 2008 in Tokyo, Japan.
The McBakery series offers “Melon Bun,†“Choco Danish†and “Sugar Croissant.â€
Each of the bakery products sells for 100 yen, which is the same price of a McDonalds premium roast coffee.
The McBakery bread products are offered throughout the day with no time restrictions.
Starbucks should be very afraid:
McBakeries
McDonalds Launches McBakery Line
Trend Themes
1. Convenience Bakery Items - The rise of convenient bakery items that can be enjoyed on the go, providing an opportunity for innovative packaging and easy consumption.
2. Expansion of Fast Food Menus - Fast food chains expanding their menus to include bakery items, tapping into a new consumer demand for a variety of food options.
3. Premium Fast Food Options - The introduction of premium bakery items by fast food chains, offering high-quality products at affordable prices, disrupting traditional bakery industry.
Industry Implications
1. Fast Food - Fast food chains are incorporating bakery items into their menus, attracting new customers and adapting to changing consumer preferences.
2. Bakery - The bakery industry needs to adapt to the rise of convenient and affordable bakery options offered by fast food chains, exploring new product offerings and distribution channels.
3. Packaging - The packaging industry has an opportunity to create innovative packaging solutions for convenient bakery items consumed on the go, focusing on convenience and sustainability.