To make some of its most popular products more accessible to consumers for this year's gifting season, Maya Chia unveiled its 'Let It Glow Holiday Collection.'
The gift set is priced at $45 and includes two of the brand's best-selling products: The Great Cleanse and The Super Couple Ultra Luxe Face Oil Serum. The first product works to effortlessly remove dirt, makeup and other impurities from the skin, without stripping it of its natural moisture. The serum is infused with a key ingredient called Astaxanthin, which is said to be 65x stronger than vitamin C, and helps to combat the signs of aging while it deeply nourishes the skin. Both products come in travel-sized 15 ml bottles.
Nourishing Face Oil Gift Sets
Maya Chia Launched Its 'Let It Glow Holiday Collection'
Trend Themes
1. Accessibilizing Gift Sets - Maya Chia's 'Let It Glow Holiday Collection' aims to make its popular products more accessible to consumers during the gifting season.
2. Multi-product Gift Sets - The gift set includes two best-selling products, providing customers with a variety of options.
3. Nourishing Face Oil Sets - Maya Chia's holiday collection focuses on nourishing and hydrating the skin with its face oil products.
Industry Implications
1. Beauty - The beauty industry can explore the idea of creating more affordable gift sets to attract holiday shoppers.
2. Skincare - Skincare brands can develop gift sets that include multiple products to cater to different customer preferences.
3. Wellness - The wellness industry can tap into the growing demand for natural and nourishing skincare products by curating gift sets focused on these offerings.