In honor of the popular May the 4th Be With You Star Wars holiday, timepiece brand Nixon is offering an exclusive Star Wars collection with a mix of analogue and digital watches inspired by the films. The watches are stylish, sleek and sophisticated by referencing the movies in a very slight way through color combinations and subtle embellishments that fans of the film will recognize. Because the timepieces are understated in their Star Wars design, they are dapper enough to be worn on a daily basis.
The line contains a variety of Nixon's popular timepiece styles such redone to commemorate the sci-fi holiday. The designs offer black, grey and white hues mixed with patterns and prints on the face inspired by the planets, ships and aircrafts from the films.
Luxe Galaxy Watches
The Nixon Star Was Collection Cinematically Celebrates May the 4th
Trend Themes
1. Sci-fi Fashion Accessories - Companies can explore creating wearable technology and fashion accessories inspired by popular sci-fi films that subtly reference the franchise without overwhelming the design.
2. Subtle Pop Culture Nods - Products can add small nods to pop culture in a tasteful way that can attract a niche market without limiting appeal to a wider audience.
3. Mixing Classic Design Elements with Pop Culture References - Designers can explore combining classic elements of their product with subtle or moderate pop culture references to create a unique product offering.
Industry Implications
1. Fashion - Fashion brands can create accessories with subtle nods to popular franchises in order to target niche markets and cater to fans of those franchises.
2. Wearable Technology - Companies can explore combining wearables with pop culture references to create new experiences, fashion accessories and marketable products.
3. Watchmaking - Watch brands can create unique, limited edition timepieces for special events that cater to fans of a particular popular franchise, which can attract more customers and potentially increase revenue.