The MaxMara Studio SS11 collection will surely inject the right amount of color and pattern into your new season wardrobe. Fun, fresh and still sophisticated, this fashion ensures that you'll have a spring in your step in no time.
Photographed by Giampaolo Sgura, the MaxMara Studio SS11 collection features models Sophie Holmes and Vika Volkute. As though embodying a doll-like demeanor, their expressions and body language are both stiff and playful.
Arm-in-Arm Lookbooks
The MaxMara Studio SS11 Shoot Stars Sophie Holmes and Vika Volkute
Trend Themes
1. Colorful Fashion - Disruptive innovation opportunity: Create a sustainable and inclusive fashion line that embraces vibrant colors and patterns, appealing to a diverse customer base.
2. Sophisticated Playfulness - Disruptive innovation opportunity: Develop a line of sophisticated clothing that incorporates playful elements, offering a unique blend of elegance and fun for fashion-forward professionals.
3. Doll-inspired Fashion - Disruptive innovation opportunity: Launch a line of clothing and accessories inspired by doll-like aesthetics, catering to customers seeking a whimsical and nostalgic fashion experience.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Utilize augmented reality technology to create interactive virtual stores, enhancing the online shopping experience and driving customer engagement.
2. Photography - Disruptive innovation opportunity: Develop AI-powered photography tools that can capture and mimic the unique expressions and body language of models, revolutionizing fashion photography.
3. Sustainable Fashion - Disruptive innovation opportunity: Integrate sustainable materials and ethical production practices into the fashion industry, setting a new standard for environmentally conscious and socially responsible apparel.