As a transition season, fall can be a magical time, which the Max&Co. Fall 2012 ad campaign captures beautifully. From the soft autumn sun to the crisp cold day, which is safely assumed thanks to the clear skies and warm jackets, the images will inspire women to seize the day in a stylish way.
Shot on location in Paris, France, by photography duo Claudia Knoepfel and Stefan Indlekofer, the Max&Co. Fall 2012 ad campaign stars models Magdalena Frackowiak and Josephine Skriver. The blonde beauties could be sisters in this photoshoot with their similarly styled waves courtesy of hairstylist Duffy and flawless faces by makeup artist Benjamin Puckey. It helps that their outfits complement each other as well.
Dreamy Duo Fashion Ads
The Max&Co. Fall 2012 Campaign is Captured on a Crisp Autumn Day
Trend Themes
1. Fall Fashion Campaigns - Photography duos can capture the beauty of fall fashion campaigns with stunning results.
2. Sister Models - Models with similar looks, especially siblings or look-alikes, can bring a unique and interesting perspective to fashion campaigns.
3. Location-based Advertising - Using a city or landmark as the backdrop for fashion campaigns can be an effective way to showcase local flare and culture.
Industry Implications
1. Fashion - Fashion houses can use photography duos and location-based advertising to highlight new collections and introduce new brand ambassadors.
2. Beauty - Beauty brands can showcase their products and create unique looks by collaborating with makeup artists and hairstylists for photoshoots.
3. Tourism - Tourism boards can use location-based advertising in fashion campaigns to showcase different cities and landmarks worldwide and promote tourist travel.