Ford confirmed two new trademarks in the European market for the 'Maverick Lightning' and 'Ranger Lightning,' respectively. These are two upcoming electric trucks from the automaker that are reportedly being created following the early success of the company's flagship electric, the F-150 Lightning. The electric F-150 nearly sold out on early reservations, leading to a high level of confidence in the company on the demand for electric trucks.
The automaker is also in the process of creating two new electric vehicle platforms, which will be used on upcoming EVs once finalized. This means the Maverick Lightning and Ranger Lightning will run on all-new Ford platforms, bringing a new range of full-size and mid-size trucks to the European and North American markets.
Electric Truck Initiatives
Ford Trademarked the 'Maverick Lightning' and 'Ranger Lightning'
Trend Themes
1. Electric Truck Innovation - Ford's creation of two new electric trucks, the 'Maverick Lightning' and 'Ranger Lightning,' following the success of the F-150 Lightning, shows a trend towards a new range of full-size and mid-size electric trucks.
2. New Electric Platforms - Ford's development of two new electric vehicle platforms for their upcoming EVs shows a trend towards new and innovative technologies that could disrupt the automotive industry.
3. Increased Demand for Electric Vehicles - The early success of the F-150 Lightning, with nearly sold-out reservations, suggests a trend towards increased demand for electric vehicles in the automotive market.
Industry Implications
1. Automotive - Ford's creation of the 'Maverick Lightning' and 'Ranger Lightning,' as well as their new electric vehicle platforms, signals opportunities for innovation and disruption in the automotive industry.
2. Electric Vehicle Manufacturing - Ford's success with the F-150 Lightning and their upcoming electric trucks show opportunities for innovation and growth in electric vehicle manufacturing.
3. Battery Technology - As more electric vehicles are produced by Ford and other automakers, there is increasing demand for advancements in battery technology, creating opportunities for disruptive innovation in the battery industry.