Glasses label Maui Jim is often recognized for its infamous PolarizedPlus2 lens technology and its UV protected technology. The label now branches off to creating its very first optical eyewear collection after a high demand from its retail partners asking for ophthalmic frames and lenses. The technical lens company crafts this collection balancing both engineering elements and style. Maui Jim expresses its belief in the perfect balance of both art and science when it comes to its eyewear craft.
The company has developed two new propriety lens for this launch -- the Maui Passport Everyday, and the Maui Passport Office. The Passport Everyday is made specifically for optimal placement, spotlighting the balance of distance in vision. The Passport Office is crafted specifically for those who are often encountering computer screens, and providing comfort and clarity in sight. The new collection's frames are constructed from acetate, special metal materials and thin injected nylon.
Technical Lens Technology
Maui Jim Introduces Two New Lenses in Its First Ophthalmic Collection
Trend Themes
1. Polarizedplus2 Lens Technology - Opportunity for disruptive innovation to create advanced lens technology with enhanced polarization and UV protection.
2. Optical Eyewear Collection - Opportunity for disruptive innovation to design stylish and technologically advanced ophthalmic frames and lenses.
3. Maui Passport Lenses - Opportunity for disruptive innovation to develop custom lenses that optimize vision for different contexts like distance or computer screen usage.
Industry Implications
1. Eyewear Manufacturing - Opportunity for disruptive innovation to revolutionize the production of glasses frames and lenses, incorporating new materials and techniques.
2. Lens Technology - Opportunity for disruptive innovation to develop cutting-edge lens technology, improving visual quality and comfort for eyewear users.
3. Retail Distribution - Opportunity for disruptive innovation to reshape the distribution of eyewear products, leveraging e-commerce and direct-to-consumer models.