Malouf's 'Sleep Tite' Encase HD mattress cover is designed to deter bacteria, dust mites, and even bed bugs. The high quality product is lightweight, durable, and features a 360 degree zipper which ensures maximum protection against allergens or airborne dirt.
Available in seven sizes, this mattress protector is sold alongside matching pillow cases which can be purchased on Malouf's website. In addition to its allergen-deterring design, this mattress protector will also repel water, making it ideal for those with pets, or small children. Additionally, the bed accessory is crafted out of soft fabric, meaning it is surprisingly comfortable.
Ensuring one's sleeping environment is kept clean at all times, this high quality bedding product that is not only practical, but also comfort-focused.
Dust-Deterring Mattress Covers
Malouf's 'Sleep Tite' Encase HD Protector Blocks Out Allergens
Trend Themes
1. Allergen-repelling Mattress Covers - The 'Sleep Tite' Encase HD protector blocks out bacteria, dust mites, and bed bugs, disrupting the traditional bedding industry.
2. Water-resistant Bedding - This mattress cover repels water, creating an opportunity for innovation in creating durable and comfortable waterproof bedding products.
3. Comfort-focused Bed Accessories - The 'Sleep Tite' Encase HD protector combines practicality with comfort, suggesting a potential market for comfort-focused bed accessories.
Industry Implications
1. Bedding - The 'Sleep Tite' Encase HD protector introduces a disruptive innovation in the bedding industry by offering allergen protection and water resistance.
2. Home Goods - Water-resistant bedding is a disruptive innovation opportunity within the home goods industry, providing a practical and comfortable solution for households.
3. Pets and Children - The 'Sleep Tite' Encase HD protector's water resistance feature creates a potential disruption in the pet and children bedding market where accidents are common.