Making its mark at London Fashion Week, the Matthew Miller Fall/Winter 2013 collection showcased urban attire for the style-conscious pessimist. Sporting leather tees, oversized coats and sweatshirts donning the logo "Born to Fail," models were stoic and serious as they took to the runway stage.
This sleek collection features versatile and multi-functional casuals perfect for the life of a city dweller. Serving as a social commentary on today's media-obsessed generation of youth, the Matthew Miller Fall/Winter 2013 collection explores a dark style aesthetic.
Dressed in a palette of mostly black tones, models redefine simplistic dressing by adding a flair of youthful modernity to traditionally casual pieces. These minimalist garments are further enhanced by bright logo lettering, belted harnessing details and ombre knit designs.
Pessimistic Urban Attire
The Matthew Miller Fall/Winter 2013 Collection is City-Chic
Trend Themes
1. Dark Style Aesthetic - Disruptive innovation opportunity: Create a line of urban attire that combines dark style aesthetics with sustainable and eco-friendly materials.
2. Minimalist Garments - Disruptive innovation opportunity: Develop a clothing line that focuses on minimalist designs with innovative fabric technologies that offer enhanced functionality.
3. Multi-functional Casuals - Disruptive innovation opportunity: Introduce a collection of versatile casual wear that seamlessly transitions from day to night, offering urban dwellers convenience and style.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embrace the dark style aesthetic and minimalist approach to design in fashion, catering to the needs of the style-conscious pessimistic urban consumer.
2. Sustainable Fashion - Disruptive innovation opportunity: Combine sustainable materials and minimalist design principles to create a line of environmentally conscious urban attire.
3. Fashion Technology - Disruptive innovation opportunity: Utilize innovative fabric technologies to develop multi-functional, minimalist garments that cater to the urban lifestyle.