As consumers continue to work and learn from home, loungewear has become increasingly popular and the new Matte Basics collection leverages this trend with pieces that fuse form and function. The label was "founded for women by women" and hopes to offer pieces that empower women to "look and feel their best without breaking the bank."
Its new monochromatic basic series embodies a simple, clean, and minimalistic look that was designed to fit and flatter every body, style, and shape. Some key pieces from its latest release include the High Wasit Boyfriend Sweats, the Jalen Ribbed Tank, and the Mia Racerback Bodysuit. These pieces are available in multiple muted colorways including Slated Gray, Forest Green, and Cement, among others.
Monochromatic Loungewear Sets
Matte Collection Unveils Affordable and Sophisticated Basics
Trend Themes
1. Monochromatic Loungewear Sets - The surge in remote work and continued popularity of loungewear has led to a demand for affordable and sophisticated basics, creating an opportunity for disruptive innovation.
2. Form-fitting and Flattering Designs - The Matte Basics collection's emphasis on designing pieces that fit and flatter every body shape presents an opportunity for innovation in customization and personalization technologies.
3. Empowering Fashion for Women by Women - Matte Basics' mission to empower women to look and feel their best without breaking the bank highlights the potential for innovative business models focused on ethical and sustainable fashion manufacturing and distribution.
Industry Implications
1. Fashion/apparel - The fashion and apparel industry can leverage the demand for affordable and sophisticated basic loungewear sets to create disruptive innovation opportunities in manufacturing, distribution, and marketing.
2. E-commerce/retail - The shift towards online shopping during the pandemic presents an opportunity for disruptive innovation in e-commerce and retail strategies targeting customers looking for comfortable and affordable clothing options.
3. Technology - The emphasis on designing form-fitting and flattering loungewear presents an opportunity for technological innovations in 3D printing, virtual try-on, and customization tools for personalized clothing.