Maternity fashion retailer A Pea in the Pod released a capsule maternity holiday collection with Something Navy that shares chic styles for celebrating. The capsule collection includes a mix of silhouettes, including dresses, jumpsuits and jogger sets that create a sense of both comfort and elegance, glamour and femininity.
Knowing that moms-to-be are looking for special occasion dresses for parties, date nights and entertaining, the partnering brands came together to create stunning styles made in Italy by Pietro Brunelli. Standouts from the collection include the strappy Velvet Evening Dress with a leg slit, the A-line Kate High Neck Midi Dress with an empire waist and the Sequin Long Sleeve Midi Maternity Dress for those who love sparkle.
Elegant Maternity Apparel
A Pea in the Pod & Something Navy Created a Maternity Holiday Collection
Trend Themes
1. Luxury Maternity Wear - There is an opportunity for luxury fashion brands to capitalize on the growing demand for high-end maternity wear.
2. Sustainable Maternity Wear - The rise of eco-consciousness and sustainability presents opportunities to develop sustainable maternity wear collections.
3. Seasonal Maternity Wear - Seasonal capsule collections present an opportunity to cater to the holiday and special occasion needs of expectant mothers.
Industry Implications
1. Fashion - Fashion brands can expand their offerings and cater to a growing market by creating luxury and sustainable maternity wear.
2. Retail - Retailers can increase sales and customer loyalty by offering seasonal maternity capsule collections.
3. Manufacturing - Manufacturers can specialize in producing high-quality and sustainable maternity wear for fashion and retail brands.