For a limited-time only, Starbucks Japan will have matcha pudding available from its menu.
The green-hued snacks come in small containers that emulate the design of its iconic take-out cups, and feature friendly slogans on the sides like "Each day is a gift," "It's time to start," and "Make someone's day." The pudding itself has a smooth and creamy texture. It's flavor is said to be bittersweet, as the green tea powder is plentiful in the formula. For extra flavor, some consumers have been asking for a dollop of whipped cream on top.
So far, the matcha puddings have proven to be a popular commodity, and Japanese consumers have excitedly shared their own images of the exclusive item on Instagram.
Matcha Pudding Snacks
Starbucks Japan is Adding a Tasty Green Pudding to Its Menu
Trend Themes
1. Matcha-pudding as a Snack Trend - With the growing interest in matcha-flavored products, there is an opportunity for snack companies to create a line of matcha pudding snacks as a healthier alternative to traditional pudding cups.
2. Personalized Packaging Trend - Companies can benefit from incorporating personalized designs on their packaging, such as the friendly slogans on Starbucks Japan's matcha pudding cups.
3. Flavored Pudding Trend - As consumers continue to seek new and unique flavor experiences, there is potential for companies to experiment with different pudding flavors beyond traditional chocolate and vanilla.
Industry Implications
1. Snack Industry - Snack companies can use this trend to create a line of matcha pudding snacks as a healthier alternative to traditional pudding cups.
2. Packaging Industry - As personalized packaging becomes more in demand, companies in the packaging industry can incorporate this into their designs.
3. Food Industry - Players in the food industry can expand their offerings by experimenting with unique pudding flavors.