When mouse graphics took up the task of developing Matcha Milk Tea packaging, the firm hoped to communicate the preparation process to the consumer. By making this a priority, the client could foster this idea of high quality and care that is often cast aside where mass-produced beverages are concerned.
For Nongfu Spring, the solution was to suggest the form of the special bamboo whisk that is used to stir up the black tea with milk and the matcha blend. The conical shape was adopted by the plastic bottle, making it look as though the implement might even be held inside as well.
A polished finish was applied to Matcha Milk Tea packaging in the form of sleek white or black backgrounds and reduced text. A clever fusion of Chinese and Western characters label the containers clearly.
Implement-Mimicking Marketing
Matcha Milk Tea Packaging Takes the Shape of the Tool That Makes It
Trend Themes
1. Mimicking Packaging - Brands can innovate their product packaging by mimicking the shape of the tools used in preparing the product.
2. Quality Emphasis - Focusing on communicating quality and care through packaging design can help brands stand out in the mass-produced beverage industry.
3. Minimalist Labeling - Reducing text and using a fusion of languages can create a sleek and modern look for product containers.
Industry Implications
1. Beverage Packaging - Innovative packaging designs can help beverage brands capture consumer attention and differentiate themselves in a crowded market.
2. Graphic Design - Graphic design firms can explore using packaging as an opportunity to communicate important product information and convey the brand's messaging.
3. Cross-cultural Branding - Combining elements from different cultures in packaging design can create a unique brand identity that appeals to a diverse global market.