The MasterClass program has proven a success thanks to its ability to pull in some of the best and best-known professionals in the various fields of instruction offered, and the lesson system is hoping to further expand its reach with a new iOS app. The app provides all the same content that MasterClass subscribers have come to appreciate and learn from, but it brings that content in a mobile format that allows people to gain knowledge anywhere.
MasterClass is interesting in that it's far more expensive than the average content provider. Comparing it to something like Spotify or Netflix makes it seem prohibitively expensive, in fact. However, the program has managed to succeed nonetheless because it offers more than pure entertainment; users gain knowledge and skills from some of the biggest names in their respective fields. "Masters" include the likes of Stephen Curry for basketball, Serena Williams for tennis, Aaron Sorkin for scriptwriting, Frank Gehry for architecture, and Gordon Ramsay for cooking.
Mobile Master Classes
The MasterClass Program is Now Available on iOS
Trend Themes
1. Mobile Learning - The MasterClass program's new iOS app demonstrates the growing trend of mobile learning platforms, providing opportunities for disruptive innovation in the education industry.
2. Expert-led Instruction - The success of MasterClass, with its renowned professionals as instructors, highlights the increasing trend towards expert-led instruction, presenting opportunities for disruptive innovation in online education.
3. Premium Education Content - MasterClass's ability to draw subscribers despite its higher cost indicates a rising trend for premium education content, creating opportunities for disruptive innovation in the content streaming industry.
Industry Implications
1. Mobile App Development - The launch of the MasterClass iOS app opens up opportunities for disruptive innovation in the mobile app development industry to create engaging and interactive learning platforms.
2. Online Education - The success of MasterClass demonstrates the potential for disruptive innovation in the online education industry, encouraging the development of high-quality, expert-led platforms.
3. Content Streaming - MasterClass's premium education content suggests an opportunity for disruptive innovation in the content streaming industry by providing specialized and unique educational content.