These Master Cook meal kits are being launched in the UK as a series of plant-based versions of traditional Indian recipes to offer consumers with an easy way to enjoy authentic flavors from home.
The meal kits include the Delhi-Style Plant-Based Butter Chicken, Southern-Style Plant-Based Coconut Curry and the Bengali-Style Plant-Based Spicy Chickpea Masala. Each of the meal kits only need to be heated up from home to be enjoyed to make them perfect for midweek meals or other times when cooking from scratch simply isn't possible.
Brand Manager at Empire Bespoke Foods Upuli Ambawatta commented on the new Master Cook meal kits saying,
"We’ve taken inspiration from India’s vast and rich regional dishes to provide customers the means to recreate these flavours in their own home."
Heat-and-Eat Indian Meal Kits
These Master Cook Meal Kits Offer Authentic Flavor
Trend Themes
1. Plant-based Indian Meal Kits - The rise of plant-based meal kits offers opportunities for eco-conscious consumers seeking traditional flavors.
2. Authentic Heat-and-eat Meal Kits - The convenience of authentic heat-and-eat meal kits presents opportunities for busy individuals and families seeking a taste of traditional Indian cuisine.
3. Regional Flavor Meal Kits - Offering regional flavors and dishes in meal kits provides opportunities for consumers to experience lesser-known but authentic recipes from different parts of India.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore plant-based and convenient meal kit options to expand their product lines and cater to a wider customer base.
2. Grocery - Grocery stores can offer a variety of authentic and convenient meal kits to attract busy consumers and offer new product options for home cooking.
3. E-commerce - E-commerce platforms can provide a promotional platform for regional meal kits and plant-based options, catering to a growing demand for eco-conscious, authentic, and convenient meal options.