Inspired by the way customers kept ordering ice cream and fries and combining them into a single sweet and savory treat, Burger King Singapore decided to create a menu item, Mashed Up Fries, devoted to the creation. The ice cream sundae topped with fries is created by layering French fries at the bottom of a cup, then stacking them with ice cream and finishing it off with chocolate, maple syrup and more fries on top.
The cup provides a mashup of flavors and textures and it offers a quicker way for consumers to enjoy the taste of fries and ice cream together. Burger King Singapore describes the concoction as "eccentric and delicious" and the customers who are in the habit of dunking fries into their desserts are sure to agree.
Fry-Topped Sundaes
Burger King Singapore Created Sweet & Savory Mashed Up Fries
Trend Themes
1. Sweet-savory Mashups - Create innovative food products that combine contrasting flavors to cater to adventurous taste buds.
2. Unconventional Desserts - Experiment with unconventional dessert concepts to attract customers seeking unique culinary experiences.
3. Texture and Flavor Fusion - Explore the combination of different textures and flavors in food and beverage offerings to create exciting taste sensations.
Industry Implications
1. Fast Food - Introduce innovative menu items that merge unexpected flavor profiles to stand out in the saturated fast food market.
2. Culinary Tourism - Cater to food tourists looking for unique and Instagrammable culinary experiences by offering unusual sweet-savory desserts.
3. QSR (quick Service Restaurants) - Leverage the concept of texture and flavor fusion to drive customer engagement and loyalty in the QSR industry.