The Maserati is one of the premium sports cars in the world. They have taken a bold step and asked a group of students from Italy's Istituto Europeo DiDesign to come up with a concept. It's known as the Maserati Chicane coupe. The final design will be 2+2 seating with a front mounted V8 engine. It will be shown at the Geneva Auto Show in March.
Implications - In this technology-infused world, the possibilities for futuristic devices seem endless to consumers always looking for the newest concept. Cell phones, music players, computers and even automobiles that are not only aesthetically futuristic and top-of-the-line, but also are innovative in capabilities will generate high levels of buzz and see increased consumption levels as a direct result.
Maserati Concept Designed by Students
Chicane to Debut at Geneva Auto Show
Trend Themes
1. Futuristic Automotive Designs - The Maserati Chicane coupe concept demonstrates the demand for aesthetically futuristic and innovative cars, creating an opportunity for automakers to design more futuristic vehicles.
2. Collaborative Innovation - The involvement of students in designing the Maserati Chicane coupe highlights the trend of collaborative innovation, offering opportunities for companies to harness the creativity and fresh perspectives of young talent.
3. Technology-infused Consumer Products - The consumer demand for technology-infused products, as seen in the interest for futuristic cell phones and music players, presents a disruptive innovation opportunity for companies to create innovative and technologically advanced consumer goods.
Industry Implications
1. Automotive Industry - The automotive industry has the potential to tap into the trend of futuristic automotive designs, offering consumers vehicles that are both aesthetically pleasing and innovative in capabilities.
2. Education Industry - The involvement of students from Istituto Europeo DiDesign in designing the Maserati Chicane coupe highlights the importance of education in fostering collaborative innovation, creating opportunities for educational institutions to provide specialized programs in design and innovation.
3. Consumer Electronics Industry - The demand for technology-infused consumer products, as evidenced by the interest in futuristic cell phones and music players, presents a disruptive innovation opportunity for companies in the consumer electronics industry to develop innovative and technologically advanced products.