In case there was any question who this masculine perfume was created for, the 'Tool Box' was designed by Vishal Vora to cater to male consumers as much as possible.
The cologne comes in a hexagonal-shaped bottle that is jet black, forgoing the traditional transparent bottles that are used for most other fragrances. The lid of the bottle is true to the masculine perfume's name, with what looks like two screws attached to each end. The bottle comes in a metallic box in the same shape and the slogan 'Masculinity Meets Luxury' is front and center on it.
This fragrance caters to male consumers that enjoy traditionally masculine scents and designs when making a fragrance purchase.
Masculine Perfume Branding
This Cologne Was Designed to Look Like a Tool Box
Trend Themes
1. Masculine Fragrance Packaging - Opportunity for innovative and unique packaging designs that cater to male consumers.
2. Hexagonal Bottle Design - Incorporating non-traditional bottle shapes for a distinctive and eye-catching appeal.
3. Masculine Scent Preferences - Creating fragrances that cater to the traditional preferences of male consumers.
Industry Implications
1. Fragrance Packaging - Exploring new materials and shapes for packaging designs that appeal to male consumers.
2. Luxury Men's Fragrance - Developing high-end fragrances with masculine scents and packaging to meet the preferences of male consumers.
3. Men's Personal Care - Opportunity to create product lines specifically tailored to the grooming needs and preferences of male consumers.