Fox’s Burton’s Companies is bringing together two iconic British brands – Maryland Cookies and Terry’s Chocolate Orange – to create the new Maryland S’wich Terry’s Chocolate Orange.
For the first time ever, Terry’s Chocolate Orange will be used in a cookie format. The new Maryland S’wich Terry’s Chocolate Orange takes two of Maryland’s signature, crunchy biscuits and sandwiches them around a layer of Terry’s orange oil-infused chocolate. As Jo Harwood, Chief Sales and Trade Marketing Officer at FBC, explains, "By partnering with Terry’s, Maryland is once again S’wiching up the biscuit aisle. The collaboration is designed to engage both existing fans and new consumers in the chocolate confectionery category, while creating meaningful opportunities to support category growth and sales performance."
The new sandwich cookies will be a Tesco Group exclusive at first, but will eventually roll out to other retailers and wholesalers from August 12th onward.
Crunchy Orange Chocolate Biscuits
Maryland S’wich Terry’s Chocolate Orange Have Arrived
Trend Themes
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Confectionery Brand Mashups — Iconic snack partnerships are creating novelty products that merge established fan bases and unlock premium, limited-edition positioning in crowded biscuit and chocolate aisles.
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Citrus Chocolate Snacking — Orange-infused chocolate formats are expanding beyond seasonal confectionery into everyday cookies, signaling room for familiar flavors to migrate across snack categories.
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Retail-exclusive Launches — Temporary supermarket exclusives are turning grocery shelves into discovery channels where brands can test demand, build urgency, and strengthen retailer relationships.
Industry Implications
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Biscuits and Cookies — Sandwich-style cookies with branded fillings illustrate how legacy biscuit makers can refresh standard formats through recognizable confectionery ingredients.
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Chocolate Confectionery — Chocolate brands are gaining new relevance by entering baked snack formats, extending flavor equity without relying solely on traditional bars or boxed treats.
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Grocery Retail — Exclusive product debuts provide retailers with differentiated traffic drivers while giving manufacturers a controlled path for phased national distribution.