The Mary Katrantzou Fall 2013 collection was displayed as a part of this year's Milan Fashion Week. The models featured unveiled a series of city-inspired apparel on behalf of the Greek designer, showcasing the seldom seen couture beauty of buildings and bridges.
Floor length dresses and shorter crop pieces were paired with this cosmopolitan vibe. Katrantzou brought the allure of urban spaces directly on to the Fall 2013 pieces, playing up on a chic superimposed style. Few designers have charted upon this busy path, especially as she worked to include delicate branches and serene puddles. Paired with these looks were sleek black bobs, distinguishing the label as one that wishes to remain outside the mainstream.
Sleek City Skyline Apparel
Mary Katrantzou Fall 2013 Line Features Pictures of Urban Spaces
Trend Themes
1. City-inspired Fashion - The trend of incorporating cityscapes as inspiration for fashion designs, providing an opportunity for disruptive innovation on textile printing and manufacturing processes.
2. Cosmopolitan Vibe - The trend of incorporating elements of urban life into fashion products, presenting opportunities for disruptive innovation on product design and marketing strategies.
3. Chic Superimposed Style - The trend of using multiple layers and textures in fashion, with an opportunity for disruptive innovation on fabric manipulation techniques and product functionality.
Industry Implications
1. Fashion Industry - The fashion industry will need to emphasize sustainability, innovation on textile printing, design creation, and functional fabrics to align their product offerings with future trends.
2. Marketing Industry - Marketing companies can leverage technology and social media to better target millennial customers, as well as highlight unique selling points of city-inspired fashion to improve brand awareness.
3. Printing Industry - Textile printing companies must focus on developing new techniques to accommodate the demand for unique prints and patterns in city-inspired fashion that help to distinguish their clients' products from competitors.