Masked 90s Menswear

The Martine Rose Spring/Summer 2013 Collection is Retro-Chic

The Martine Rose Spring/Summer 2013 menswear collection makes a splash at London Fashion Week. This 90s-inspired runway show features masked models whose faces are concealed with artful accessory pieces. These alluring masks pay homage to the Baroque marble sculptures of artist Gian Lorenzo Bernini.

This effortlessly cool collection marks the revival of retro denim looks reminiscent of a rugged grunge aesthetic. Fusing light wash denims, neoprene prints and unconventional materials, the Martine Rose Spring/Summer 2012 collection is a modern take on a past aesthetic.

The stunning menswear line shines a light on over-sized proportions displayed in exaggerated shape jackets and wide-legged pants. Straying far from the traditional, the edgy designer embraces eccentric silhouettes and nostalgic materiality made popular during the 90s.
Trend Themes
1. Retro-chic Menswear - Disruptive innovation opportunity: Create a modern twist on retro fashion by incorporating unconventional materials and exaggerated silhouettes.
2. 90s-inspired Fashion - Disruptive innovation opportunity: Design fashion-forward pieces that pay homage to the grunge aesthetic of the 90s with a contemporary edge.
3. Artful Accessories - Disruptive innovation opportunity: Develop unique and captivating accessories, such as masks, that add an artistic element to fashion collections.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore the intersection of vintage and modern fashion to create compelling designs.
2. Denim - Disruptive innovation opportunity: Experiment with unconventional denim materials and treatments to revolutionize the denim industry.
3. Sculpture-inspired Fashion - Disruptive innovation opportunity: Merge the worlds of art and fashion by incorporating elements of sculpture into clothing designs.

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