The Marthe Aimé Fall/Winter 2010/2011 is the epitome of Paris cool. The brother and sister duo Barbara Asei-Dantoni and Steven Asei-Dantoni are the brains behind Marthe Aimé's haute textile accessories.
This collection emphasizes the collar with flowing and ruched designs that are anything but understated. The hues of the Fall/Winter collection range from 'aniline red,' 'vieux rose' and 'klein blue,' creating a bold look for the eternal free spirit.
Implications - Consumers today opt for products that provide both high-performance and unique, expressive qualities. Businesses that can provide consumers with practical products infused with a contemporary flair will benefit tremendously by appealing to a larger clientele.
Elaborate Ruched Neckwear
The Marthe Aime Fall/Winter 2010/2011 Collection is Elegant
Trend Themes
1. Bold Textile Collars - Designers can explore using bold, ruched textile collars as a statement piece within their collections.
2. Contemporary Flair - Companies can combine practicality with an expressive twist, appealing to a wider range of customers seeking high-performance and individuality in their products.
3. Parisian Haute Accessories - Businesses can tap into the Parisian fashion market by creating unique haute textile accessories for both men and women.
Industry Implications
1. Fashion - Fashion designers can incorporate ruched collars into their collections, offering a unique statement piece.
2. Textiles - Textile companies can experiment with creating bold, vibrant textiles to be used in various garments and accessories.
3. Retail - Retailers can acquire the Marthe Aimé Fall/Winter collection to appeal to customers seeking Parisian haute accessories and contemporary, expressive looks.