Green Giant teamed up with PEEPS to create an unusual new marshmallow flavor for April Fool's Day that recognizes cauliflower as a key ingredient in everything from pizza crusts to tots. The Green Giant Cauliflower-Flavored PEEPS Marshmallow Bunnies are packaged in sets of two and although the prank product was created just for fun, it reminds that both sweets and veggies (carrots for bunnies especially) have a place in Easter baskets.
While people have become fans of Green Giant's Veggie Swap-Ins for breakfast, lunch and dinner, Kristen Thompson, Brand Director, Green Giant, says that "we thought we should tackle sweets, too."
Although cauliflower tends to do more for bolstering savory dishes, the unusual marshmallow flavor has the potential to inspire people to use the cruciferous vegetable in more creative ways.
Cauliflower-Flavored Marshmallows
PEEPS Dreamed Up a Marshmallow Flavor for April Fool's Day
Trend Themes
1. Cauliflower Flavored Food - Innovation opportunity for companies to experiment with cauliflower in unexpected food products.
2. Sweet and Savory Flavor Combinations - Opportunity for companies to explore unconventional flavor pairings in both sweet and savory foods.
3. Vegetable-infused Desserts - Opportunity for companies to blend vegetables into traditional desserts, increasing their nutritional value.
Industry Implications
1. Food and Beverage - Innovation opportunity for food and beverage companies looking to create unusual flavor profiles and capitalize on the popularity of plant-based diets.
2. Snack Foods - Opportunity for snack food companies to experiment with new flavors, particularly those that combine sweet and savory elements.
3. Confectionery - Opportunity for candy companies to create healthier options by infusing their products with vegetables, appealing to consumers seeking healthier options.