Surely Jennifer Aniston’s new flick, Marley & Me, taking the top spot for movies attracted some kids dressed in the latest Marc Jacobs designer duds. While Marley & Me focused on adults cavorting with a puppy, and learning life lessons, we’re sure the young stars Nathan Gamble, Finley Jacobsen, Lucy Merriam and Bryce Robinson are already familiar with the Marc Jabobs line for Spring Summer 2009.
Seems that childrenswear is outperforming womenswear in the downturn. There is less competition among designers, to be sure. So while you’re enjoying Marley & Me, rest peacefully in the fact that you are helping young stars keep the kiddie fashions flowing.
Designer Kiddie Fashion
Marc Jacobs SS 09 For Marley & Me Target Audience
Trend Themes
1. Designer Kiddie Fashion - Opportunity for designers to explore the childrenswear market as it outperforms womenswear in the downturn.
2. Less Competition Among Designers - Opportunity for designers to capitalize on the less crowded childrenswear market.
3. Entertainment-driven Fashion - Opportunity for designers to create clothing lines inspired by movies, TV shows, and other forms of entertainment.
Industry Implications
1. Fashion - Opportunity for fashion designers to explore the childrenswear market.
2. Entertainment - Opportunity for designers to collaborate with entertainment outlets to promote clothing lines.
3. Retail - Opportunity for retailers to tap into the growing childrenswear market and carry more designer children's clothing lines.