A multifaceted marketing promotion from Airbnb and Audi, this home in Death Valley will be able to be booked by consumers during the Emmy Awards taking place this Sunday evening.
The home in Death Valley, Nevada features a luxurious design and offer guests meals prepared by a private chef and VIP treatment throughout. The Airbnb house will also grant guests access to the new Audi R8 to drive around in the 80-acres of dry lake bed that surrounds the home.
The marketing promotion from Audi and Airbnb will enable guests to book the listing for $610 per night with the bookings set to be open from Sunday, September 18th to September 24th. Lucky guests will be able to enjoy up to three nights in the Death Valley home, while enjoying the all-new Audi R8 supercar.
Automotive Homeshare Marketing Promotions
Audi and Airbnb Teamed Up to Celebrate the Emmy Awards
Trend Themes
1. Luxury Home-share Promotions - Partnerships between luxury brands and home-sharing sites present opportunities for disruptive marketing campaigns.
2. Multi-brand Collaborations - Collaborations between brands from different industries present opportunities for unique marketing experiences.
3. Experiential Marketing - Experiential marketing campaigns bring together physical experiences with digital and social media, creating opportunities for new and immersive brand experiences.
Industry Implications
1. Automotive - Automotive brands can collaborate with non-automotive brands to create unique marketing experiences and reach new audiences.
2. Hospitality - Hospitality companies can partner with luxury brands to offer unique experiences to guests and enhance their overall stay.
3. Technology - Technology can be used to enhance and showcase the experiences offered by luxury brands in marketing campaigns, bringing together physical and digital worlds.