The Mark McNairy x Adidas Originals Fall 2013 collection is bright, textured and reminiscent of classic sportswear.
Mark McNairy is an American fashion designer with a wide range of expertise. His partnership with Adidas Originals makes complete sense and the collection is true to both Adidas and his style and point of view. The collection has been deemed the 'McNasty' series and boasts a wide variety of merchandise from classic striped sneakers to logo athletic zip-ups. The footwear in the fantastic collection features textured suede and a vibrant yellow, navy and white color palette. Athletic apparel from the collection features the signature three stripe Adidas design with the addition of a custom McNairy logos stitched in the front and on the back of each garment.
The Mark McNairy x Adidas Originals Fall 2013 collection is sporty, classic and an athlete's dream.
Tricolor Emblazoned Sportswear
The Mark McNairy x Adidas Original Collection is Neon Infused
Trend Themes
1. Bright Sportswear - Opportunity for disruptive innovation: Explore new color palettes and textures to create eye-catching sportswear collections.
2. Collaborative Design - Opportunity for disruptive innovation: Partner with fashion designers to combine unique styles and create limited edition collections.
3. Custom Logos - Opportunity for disruptive innovation: Incorporate personalized branding by stitching custom logos onto athletic apparel.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Infuse neon colors into sportswear designs to create visually striking collections.
2. Athletic Footwear - Opportunity for disruptive innovation: Experiment with textured suede materials and bold color combinations in athletic footwear.
3. Sportswear Manufacturing - Opportunity for disruptive innovation: Offer customization services to include stitching custom logos onto sportswear garments.