Photographer Mark Borthwick is taking it back to the 60s with this editorial spread for Pop Magazine. Featuring five models as peace-and-love filled hippies, the photoshoot called ‘The Channels’ is a fun, end-of-summer spread for Pop Magazine.
The shoot from Mark Borthwick shows the models frolicking in the sun (notably in several levels of undress) and is definitely 60s-inspired. Take a look at the hippy love shoot for Pop Magazine.
Implications - Consumers are looking for ways to escape their responsibilities. Products that feature a calming aspect are appealing to those with fast-paced lifestyles. Modern shoppers don't have the luxury of taking time off so they look for this in their purchases. Companies looking to grow their name could focus on this desire for more tranquility.
Sun-Lit Hippy Editorials
Mark Borthwick's Free-Spirited Photos on 'The Channels' for Pop Magazine
Trend Themes
1. Calming Products - Opportunity for companies to create products that provide a sense of calm and escapism for consumers with fast-paced lifestyles.
2. 60s-inspired Fashion - Disruptive innovation potential in the fashion industry to capitalize on the popularity of 60s-inspired styles in editorial spreads.
3. End-of-summer Marketing - Opportunity for companies to develop marketing campaigns that capture the carefree and playful spirit of the end-of-summer season.
Industry Implications
1. Consumer Goods - Companies in the consumer goods industry can tap into the demand for products that offer relaxation and escape.
2. Fashion - The fashion industry can explore the potential for 60s-inspired styles in their designs and marketing strategies.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create end-of-summer campaigns that resonate with consumers seeking carefree experiences.