Marios Schwab's Spring 2013 presentation at London's Fashion Week unveiled dark militant cosmetics. Each one of the models sported thick black lines beneath their eyes, reminiscent of the looks sported by ancient warriors.
Schwab's label has grown at an unprecedented rate since its debut in 2008. It was then that he focused on bringing the interior of apparel to the exterior, distinguishing him as a promising designer. Posh members of London's couture scene have come to favor his styles with Kate Moss and Kylie Minogue among them.
The Esmod fashion school graduate has proved himself yet again here, this time with a fresh interest in avant-garde makeup. The ensembles match the haunting display well with geometric patterns and shining tinsel embellishments.
Dark Warrior Cosmetics
Marios Schwab's Spring 2013 London Fashion Week Makeup is Militant
Trend Themes
1. Militant Makeup - There is an opportunity for cosmetics companies to explore makeup that has military-inspired looks.
2. Interior-exterior Fashion - There is an opportunity for fashion designers to create designs that bring the interior of apparel out, as seen in Marios Schwab's label.
3. Avant-garde Makeup - There is an opportunity for cosmetics companies to explore more experimental and unconventional makeup designs.
Industry Implications
1. Cosmetics - Cosmetics companies have the opportunity to create makeup product lines that feature military-inspired looks and avant-garde designs.
2. Fashion - Fashion designers can explore designs that bring the interior of apparel out, similar to Marios Schwab's approach.
3. Fashion Education - Fashion schools have the opportunity to teach students about the intersection of fashion and makeup and how to bring unique and experimental designs to the runway.