Marimekko is revisiting its collaboration with adidas for a new limited edition capsule of activewear. The collection fuses the work of Finnish designers Maija Isola and Annika Rimala with adidas’ activewear technology for a range of colorfully printed apparel. The collection focuses on multiple workout-ready silhouettes, including the ‘Gabriel’ which is designed for running, the ‘Jenkka’ and ‘Tundra’ for training, and a standout ‘adidas x Marimekko UltraBOOST 22’ sneaker.
Another unique addition to the collection is a sports hijab that comes in a blue-grey colorway, making fitness apparel accessible for a wider range of consumers. The range is also crafted with recycled materials as a part of adidas’ sustainability pledge to "End Plastic Waste."
The adidas x Marimekko collection is available now on adidas’ website.
Eccentric Movement-Focused Activewear
adidas x Marimekko Brings a Range of Colorful Activewear
Trend Themes
1. Movement-focused Apparel Collaboration - Collaboration between fashion and fitness brands creates opportunities for movement-focused activewear that combines both aesthetics and function.
2. Sustainable Fitness Apparel - As sustainability becomes a growing concern, there is a market for innovative and eco-friendly designs that consumers can feel good about purchasing.
3. Inclusive Activewear - The introduction of a sports hijab expands the market for athletic wear, creating opportunity for clothing brands to be more accommodating to diverse groups of people.
Industry Implications
1. Fashion - The fashion industry can partner with fitness brands to create unique, fashionable activewear that appeals to consumers who prioritize both function and style.
2. Fitness - The fitness industry can leverage collaborations with fashion brands to create workout gear that is both stylish and functional, attracting consumers who value aesthetics in addition to performance.
3. Sustainability - The sustainability industry can work with sports apparel brands to create eco-friendly designs that align with their values, creating market differentiation and added value for consumers who prioritize sustainability.