Edgy Pastel Beauty Looks

The Marie Claire China 'Ice Cream Lady' Editorial Stars Marcelina Sowa

The Marie Claire China 'Ice Cream Lady' editorial may be full of soft pastel colors, but that doesn't mean it is all sweet and innocent. Instead, there is an injection of edge that is not only attribute to the attitude of the model, but also the way the makeup was applied. From experimental eyes to pale skin, the beauty looks are for those wanting to make a statement.

Starring Marcelina Sowa, the Marie Claire China 'Ice Cream Lady' editorial is set to appear in the July 2013 issue of the magazine. It was shot by photographer Amber Gray and outfitted by stylist Yana Kamps, who pulled pieces from the likes of Louis Vuitton, Prabal Gurung and Giambattista Valli. Hairstylist Jakob Sherwood and makeup artist David Tibolla perfected the looks.
Trend Themes
1. Edgy Pastel Beauty - Disruptive innovation opportunity: Develop a line of unconventional, edgy pastel beauty products that cater to those wanting to make a statement.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Introduce unconventional and edgy products into the beauty industry to appeal to the growing demand for bold and unique beauty looks.
2. Fashion - Disruptive innovation opportunity: Collaborate with makeup artists and stylists to create edgy and experimental beauty looks that complement avant-garde fashion designs.
3. Photography - Disruptive innovation opportunity: Explore the combination of bold and edgy makeup looks with unconventional photography techniques to create captivating and boundary-pushing editorial spreads.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES