Recently, Dolce&Gabbana Beauty graced the stage of the luxury fragrance world with two new releases for men—K by Dolce&Gabbana and K by Dolce&Gabbana Eau de Parfum—and enlisted Italian influencer Mariano di Vaio as the face of the campaign. The fiery fragrances cater to the modern man and the gentle king. Mariano di Vaio was the perfect partner for the advertising endeavor as the husband, father, and entrepreneur is "the king of his everyday life."
Mariano di Vaio was photographed by Mariano Vivanco who set the story right in the heart of Italy. For K by Dolce&Gabbana, the influencer posed in the picturesque village of Montepulciano, next to medieval walls and lush vineyards. For K by Dolce&Gabbana Eau de Parfum, Vivanco captured Mariano di Vaio in front of a classic Tuscan portico. In both instances, the model exudes his natural magnetism and innate strength, indisputably embodying Dolce&Gabbana Beauty’s new fragrances. The accompanying campaign film, Mariano di Vaio is followed by the beautiful music of world-famous composer and Oscar winner Ennio Morricone.
King-Inspired Advertising Campaigns
Dolce&Gabbana Celebrates Its Perfumes with Mariano di Vaio
Trend Themes
1. Luxury Fragrance Campaigns - There is an opportunity for luxury fragrance brands to incorporate renowned influencers in their advertising campaigns to appeal to a wider audience and generate excitement for new fragrances.
2. Incorporating Influencers - Brands can leverage the power of influencers to create relatable and aspirational content, especially in the fragrance industry where emotional connections are crucial to a successful product launch.
3. Location-based Advertising - Campaigns that showcase iconic and unique locations can increase brand recognition and create an emotional connection with consumers, leading to more successful product launches.
Industry Implications
1. Fragrance - The fragrance industry can benefit from collaborations with notable personalities, such as influencers and artists, to promote new products and increase sales.
2. Advertising - Advertising agencies can tap into location-based campaigns that showcase iconic and unique destinations to offer clients a new way to create emotional connections with consumers.
3. Fashion - Fashion brands could explore opportunities to create cross-industry collaborations with fragrance brands to complement their couture, such as using influencers to showcase both products in a campaign.