These creative MARGS Museum ads promote donations to the museum by letting you know that “It's your turn to be appreciated.â€
The ads reverse the scenario of art lovers studying and appreciating a masterpiece by showing the subject of the painting staring at a framed portrait of you.
The ads are created by DCS, Porto Alegre, Brazil.
Implications - Ads like this take familiar concepts that consumers know and expect, and turn them inside out in order to generate interest and fascination. People love campaigns that mischievously play with convention and that are unexpected, which is why clever concepts like this are so successful at generating interest and cultivating increased consumer interest and fascination.
You as Fine Art
Narcissistic MARGS Museum Ads Promote Donations
Trend Themes
1. Reverse Perspective Marketing - Marketers can generate interest and fascination with campaigns that mischievously play with convention and turn familiar concepts inside out.
2. Interactive Advertising - Ads that engage the viewer and allow them to see themselves as the subject of the ad have potential for increased consumer interest and engagement.
3. Hyper-personalized Campaigns - By using personal data and technology, marketers can create individualized campaigns that tailor to the viewer's interests and generate increased engagement.
Industry Implications
1. Art Museums - Art museums can use reverse perspective marketing to generate interest and donations from visitors and patrons.
2. Ad Agencies - Ad agencies can explore the use of hyper-personalized campaigns that use personal data to create individualized ads.
3. Photography Studios - Photography studios can use interactive advertising by allowing customers to see themselves as the subject of the ad, leading to increased engagement and brand loyalty.