The Margaret Howell FW 2012 collection embodies a natural, effortless style. Howell is inspired by authenticity in nature -- a certain organic ruggedness.
The line boasts classic English tailoring in combination with the coziest of fabrics. The artist favors heavy wools, cottons, cashmeres and blended linens. The apparel is simple and traditional with modern accents. Basic shirts are played up with straight-cut collars and turtlenecks are enhanced with roll-layered necks. The wool trousers featured are cut in a loose, yet slim silhouette. The designer successfully avoids the over-exposed use of skinny-cut pants, but maintains a modern edge with a pleatless waist. The collection is for a man with an assured, confident style. The vibe of the attire is laid-back but put together.
Exquisitely Relaxed Bosswear
The Margaret Howell FW 2012 Collection is Laid-Back Classic
Trend Themes
1. Effortless Style - Opportunity for creating comfortable and fashionable attire with minimalist designs and natural fabrics.
2. Modern Accents on Traditional Classics - Opportunity for designing stylish clothing with modern accents that maintain a classic appeal.
3. Laid-back Bosswear - Opportunity for creating a new genre of workwear that is comfortable and relaxed yet still professional.
Industry Implications
1. Fashion - Innovative clothing designs using natural fabrics have the potential to revolutionize the fashion industry.
2. Apparel Manufacturing - Manufacturers can explore new designs and materials to create comfortable and fashionable attire for men with a confident style.
3. Workwear - Efforts can be made to create a new category of workwear that is both laid-back and professional, catering specifically to men who value comfort and style in their work attire.