Gracing the stage at Oslo Fashion Week, the Mardou&Dean Spring/Summer 2014 collection embraces surf culture and features an array of scuba resembling garments constructed out of fine leather materials.
The versatile label, founded in 2006 by Ingrid Bredholt and Patrik Rosenfors aims to design tailored but comfortable pieces for the modern man who enjoys a non-fussy wardrobe of jean and t-shirt combinations.
Shining a light on sleek and sharp silhouettes, the Mardou&Dean Spring/Summer 2014 collection pays tribute to effortlessly cool surfer attire and Beatnik culture. The collection employing a streamlined concept and showcases a combination of electric hued t-shirt patterns, patchwork leather details and body-hugging garments that are reminiscent of traditional underwater scuba diver garments.
Sleek Scuba-Themed Streetwear
The Mardou&Dean; Spring/Summer 2014 Collection Embraces Surf Culture
Trend Themes
1. Surf-inspired Fashion - Opportunity for brands to incorporate surf culture aesthetics into their clothing lines.
2. Scuba-inspired Clothing - Potential for the development of garments that mimic the look and functionality of scuba attire.
3. Streamlined Silhouettes - Potential for the creation of sleek and sharp clothing designs that prioritize clean lines and minimalistic styles.
Industry Implications
1. Fashion - Fashion designers can explore the incorporation of surf and scuba elements into their collections.
2. Apparel Manufacturing - Opportunity for apparel manufacturers to create scuba-inspired garments using leather and other innovative materials.
3. Streetwear - Streetwear brands can adopt the sleek and streamlined silhouettes characteristic of the Mardou&Dean collection.