Beats by Dr. Dre has partnered with artist Reuben Dangoor and Manchester United striker Marcus Rashford for a mural. The company was founded by the music producer Dr. Dre and record executive Jimmy Lavine.
The painting is located in Shudehill and was created in response to the harsh criticism and online abuse the player faces. The artwork features Rashford with his eyes closed and beats in his ear, blocking out the world and outside critics.
In the visual, you can see negative and positive social media messages behind Rashford. The words "Form is temporary class is permanent" are written in large white letters on this noticeable mural.
Beats is hoping this message can change the actions of fans who don't see professional players as humans who are capable of making mistakes.
Online Abuse-Condemning Murals
Beats Partnered with Rashford for a Mural Promoting Change
Trend Themes
1. Online-abuse Awareness - Opportunity for the tech industry to develop AI-powered tools to identify and prevent online abuse in real-time.
2. Athlete Advocacy - Opportunity for sportswear companies to collaborate with athletes to raise awareness of social issues and promote change through creative campaigns.
3. Positive Social Media - Opportunity for social media platforms to promote positivity and respect through algorithmic ranking of posts and machine learning algorithms to filter out abusive messages.
Industry Implications
1. Sportswear - Sportswear companies have an opportunity to use advocacy campaigns to promote social change and create products that embody their values.
2. Art - Artists can collaborate with brands and influential figures to raise awareness of social issues and create meaningful public art that promotes change.
3. Technology - The tech industry has an opportunity to develop innovative tools to identify and prevent online abuse, creating a safer and more positive online community.